Digital out-of-home, of DOOH, advertising has become a fast-growing channel in advertising.
The opportunities for blending creative and performance have paved the way for unprecedented levels of innovation in digital out-of-home. Here are three trends to look out for in 2023.
Digital out-of-home advertising continues to attract a large variety of advertisers thanks to its ability to run innovative, flexible, dynamic, cost-effective, and targeted campaigns.
Over the past few years this channel has become more precise and effective, thanks to technology, at reaching audiences in a hyper-targeted way.